The Hickman County Economic and Community Development Association came to me with a goal of increasing their following on Facebook and launching an Instagram account. The population of Hickman County, Tennessee is just over 25,000 people and their primary audience is a small subset of...
As a content marketing manager at HarperCollins, I created marketing strategy for campaigns with the goal of selling more books direct to consumers through the eCommerce platform, Faithgateway. To increase sales of a newly updated title, The Heart of the Bible by John MacArthur, we...
For nearly three years, I co-managed the email marketing program for Leadership Essentials. Myself and a team of directors spearheaded the development of Leadership Essentials in 2019. It was designed to be a direct-to-consumer brand to sell books from the HarperCollins Leadership imprint independent of...