The Hickman County Economic and Community Development Association came to me with a goal of increasing their following on Facebook and launching an Instagram account. The population of Hickman County, Tennessee is just over 25,000 people and their primary audience is a small subset of...
As a content marketing manager at HarperCollins, I created marketing strategy for campaigns with the goal of selling more books direct to consumers through the eCommerce platform, Faithgateway. To increase sales of a newly updated title, The Heart of the Bible by John MacArthur, we...
For nearly three years, I co-managed the email marketing program for Leadership Essentials. Myself and a team of directors spearheaded the development of Leadership Essentials in 2019. It was designed to be a direct-to-consumer brand to sell books from the HarperCollins Leadership imprint independent of...
I’ve only been a Hickman County resident for 7 months, but the impact of losing Breece’s Cafe isn’t lost on me. After 81 years serving decadent desserts and warm meals to this community, Breece’s Cafe closed its doors Sunday evening for the final time. This news...
You know who had an authentic, passionate, and empowering messaging strategy? Martin Luther King Jr. As a middle child, you would think he’d end up with the usual inflictions - mild bitterness and resentment with a misguided assertiveness. But, M.L.K. Jr. grew up in a loving...
As a content marketer, I’ve collaborated with small businesses across a wide range of industries. Though their audiences were different, their goal was the same: to create a content marketing plan they could actually follow through on whether they had a dedicated content creator, department,...