Email Marketing for Leadership Essentials - Marketing By Gabby
post-template-default,single,single-post,postid-935,single-format-standard,theme-bridge,woocommerce-no-js,ajax_fade,page_not_loaded,,qode_grid_1300,qode-content-sidebar-responsive,columns-3,qode-child-theme-ver-1.0.0,qode-theme-ver-14.1,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-6.10.0,vc_responsive

Email Marketing for Leadership Essentials

Email Marketing for Leadership Essentials

For nearly three years, I co-managed the email marketing program for Leadership Essentials.

Myself and a team of directors spearheaded the development of Leadership Essentials in 2019. It was designed to be a direct-to-consumer brand to sell books from the HarperCollins Leadership imprint independent of Amazon.

Serving in a content manager role, I was responsible for increasing book and eCourse sales through the email marketing channel. I was responsible for up to 3 emails per week that varied in format from newsletter to promotional.

The strategy for the newsletter emails was to focus on sharing one blog post with a call-to-action to read the full post on the Leadership Essentials website. On the blog post, there would be an upsell to the book. At the end of the email, I typically included an upsell to the book as well.

I also tested different formats, including a more narrative sales letter for books.

Here are some examples:

During my time working with HarperCollins Leadership Essentials, email was a reliably profitable channel for the business, second to Facebook advertising. Email list subscribers increased from 75K to 117K.

We increased our email list by 20,000 during a single campaign. Working closely with author Dave Hollis, I managed and implemented all aspects of the campaign from the development of creative assets and copywriting to landing page design and social media planning and promotion.

No Comments

Sorry, the comment form is closed at this time.